Eleven Fifty-Nine was born out of a mutual desire for meaningful fashion and authentic business. I launched this venture with Ketan Jogia, a musical producer who comes from a long legacy of watch repairmen and jewellery crafters. Together, Eleven Fifty-Nine was about reaching that level of readiness we believe everyone strives for in life. Our stock was competitively priced and we offer many servicing options thanks to our trusted affiliates.

Like most other entrepreneurs, Ketan and I split all the responsibilities and manage to complete all our business objectives between the two of us.

• We shot all our own photography and edit them using Adobe Creative Suite and VSCO.
• We made a custom database to house our inventory and sync metadata with Shopify’s CMS.
• We ran all our social media marketing and PR with aid from partners in our network.

We closed up shop when the company we partnered with sold all the inventory in one fell swoop (which we felt was a good business decision).